Decentralized Socials
and faking your way into web3
Farcaster frenzy is in full swing! Did you join, or are you still on the sidelines?
Decentralized social platforms still have a long way to go until mass adoption, but Farcaster’s trend is promising. So far (400% growth in a week). But is it going to be around in 6 months?
Let us know what you think in the poll at the bottom of this newsletter!
In other news, crypto asset investment products hit record weekly inflows, soaring to US$2.45 billion! With the US leading the charge, this trend is potentially leading to further increases in overall market activity!
Read more on Coinshares.
What's on the table for today:
Two Marketing Hacks
We interviewed the Head of Growth @ Zerion
Boost Your Brand
Community Spotlight
Let’s dive in!
#1 - Feedback is underrated
When was the last time you asked your community for feedback?
Maybe you don't need a new growth tactic, or another strategy on the list. Maybe you just need to listen to your users.
3 steps:
Make a list of questions. What you should ask them: pain points, areas of improvement, and needs. Keep it simple and short (as always). You can use SurveyMonkey or DisplayR for surveys.
Decide the rewards. Remember, it's important to give something back to those who share their opinion. Credit on your platform, discounts, freebies.
Prioritize your findings. Ask yourself: what's one change that would impact most of your users and have long-term value?
Once you have this figured out, let your community know how you're integrating their feedback.
#2 - Twitter Hooks
Looking for inspiration? Here are 28 hooks you can start using.
We speak and record conversations with CEOs, Founders, and Marketers in Web3.
We dive into top brands’ techniques and valuable strategies. From the very best in the space.
This week, we discussed with Alexander Guy, Head of Growth and Marketing at Zerion.
Discover:
the differences and similarities between web2 and web3 marketing,
how to build community trust (hint: focus on transparency during good & bad times),
their growth strategies (NFT project, ambassador program),
how Zerion stayed relevant during the bear market,
and many more!
10K extra followers in 30 days on socials? Now that’s possible with DOT x Giveaway through Brand Boosting Campaigns.
🎁 What's in the Package?
• An estimated 10K+ followers across your channels (X, Discord, Youtube, you name it).
• $200 reward for your giveaway campaign.
• $500 Ad credit on DOT Ads for impactful outreach.
• A Free Set of Creative Designs (valued at $199).
• End-to-end support and optimization from our team.
Community Spotlight is where we share some great work from the web3 space & the DOT community.
This week, we’re featuring Tholos.
Tholos is an MPC-based wallet solution built for organizations to securely hold digital assets. They cater to a broad range of organizations including funds, startups, DAOs, family offices, and more.
Tholos platform provides a seamless blend of security and functionality enabling groups to securely store and interact with assets across several blockchains.
Currently being piloted in private beta with their design partners, Tholos will be launching the platform's public version in mid-February. If your organization is serious about securely holding crypto-assets, reach out to Tholos!
Cheers,
DOT Team
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