Bitcoin’s volatility… In other words, a wild ride of twists, turns, and occasional stomach-dropping moments.
But hey, we focus on the developments. Ethereum just had its biggest upgrade called "Dencun". The most exciting change (EIP-4844) aims to boost scalability.
This upgrade, part of the ongoing "Surge", is already a hit, cutting Layer 2 transaction fees.
Lower fees make it more affordable for users to interact with DApps and conduct transactions on Ethereum.
Some are taking it even further!
And in this case, further means ZERO.
Zerion is planning a Layer 2 with NO transaction fees. Could this be the next big move for mass adoption?
Psst, did you know we interviewed their Head of Marketing and Growth? Check out all the cool stuff Zerion has been doing here!
What's on the table for today:
Two Marketing Hacks
We interviewed the CEO @ Brickken
Boost Your Brand
Community Spotlight
Let’s dive in!
#1 - More than a “Thank You” page
Your prospects fill in the contact or sign-up form, and they’re left with a simple “thank you!” page. Quite boring?! Not to mention you’re losing a good opportunity to keep them engaged.
Instead, use this page to set expectations, share valuable content like case studies or videos, and even offer them a chance to subscribe to your newsletter or join your Telegram group.
Make better use of it!
#2 - The Zeigarnik Effect
Do you tend to remember stuff you haven't finished more than the stuff you have? Most likely. That’s the Zeigarnik Effect.
How does it apply to your business? For instance, when people sign up, make them feel like they're almost done.
Show them progress bars. When users feel they're close to finishing a process (or know what to expect), they're more likely to stick around.
Grammarly is doing it well. Guide your users along the way!
We speak and record conversations with CEOs, Founders, and Marketers in Web3.
We dive into top brands’ techniques and valuable strategies. From the very best in the space.
This week, we discussed with Edwin Mata Navarro (CEO at Brickken).
WHY have tools like PhantomBuster and DuxSoup lost their edge?
WHY did ads remain a cornerstone of Brickken's growth strategy?
HOW can you overcome crypto advertising bans?
Plus a prediction for Bitcoin's price by the end of 2024.
Looking for easy content solutions? For your ultimate stop, free of agency fees?
Here it is - DOT Marketplace! Your one-stop shop for all your content needs. Articles, Press Releases, Influencers, Newsletters…
No more negotiating with multiple vendors or dealing with weird pricing structures. On DOT Marketplace, everything is straightforward. You’ll find for each product:
Top Geos
Website Traffic
Domain Authority (SEO)
Community Spotlight is where we share some great work from the web3 space & the DOT community.
This week, we’re featuring Kryptos.
Kryptos is on a mission to simplify the way all crypto users manage their portfolios, accounting, and tax reporting.
With its suite of solutions, Kryptos caters to a global audience across 20+ tax jurisdictions and provides unparalleled support for over 3000+ DeFi protocols, 100+ exchanges & wallets, and 50+ blockchains, setting a new standard in the industry.
With a growing community of 12,000+ users, Kryptos stands out as one of the leaders in the crypto tax industry. Their platform offers a seamless experience, enabling users to effortlessly keep track of their investments, manage their crypto finances, and prepare tax reports that comply with the latest regulations.
Cheers,
DOT Team
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