Rare Hacks
(limited edition advice)
Hi! 👋🏽
Today we’re covering:
Two Marketing Hacks
A Summer Gift
The Interview with the Marketing Guru at Blockchain.com
Let’s dive in! 🏊🏽
#1 - Exclusive Scarcity 🧐
The Concept: It's all about making things feel rare and special, so people just have to get them. Or read them. Or join them.
When a product or service is available only for a limited time or in limited quantities, it becomes more desirable.
The Suggestions:
Launch Limited Edition Products:
Create exclusive versions of your products or services available for a short period.
Example: Introduce a limited-edition variant of your best-selling item, only available for the next 30 days.
Develop Unique Digital Assets:
Offer one-of-a-kind digital assets, such as NFTs or special digital currencies.
Example: Launch a special digital token with unique benefits, only available to the first 100 buyers.
Time-Limited Offers:
Set up flash sales or limited-time discounts on select products.
Example: Announce a 48-hour sale on your website, highlighting the urgency with a countdown timer.
Membership and Access Tiers:
Create exclusive membership tiers with limited spots, offering special perks and early access.
Example: Launch a VIP membership with exclusive content, limited to the first 500 members.
The Immediate Actions:
Identify Products/Services: Determine which of your products or services can be turned into limited editions or exclusive offers.
Set Clear Parameters: Define the exclusivity period or quantity limits clearly to your audience.
Create Urgency: Use countdown timers, limited quantity displays, and clear messaging about scarcity.
Promote Widely: Utilize email marketing, social media, and your website to announce these exclusive offers.
Monitor and Adjust: Track the performance of these campaigns and gather customer feedback to refine your approach.
#2 - Cold Email. Done Right 📧
Yes, starting conversations on social media is the new outreach method. But email still holds some power. If done right. Here are 3 things you should try:
Subject Lines: Make them sound like an internal email. ‘[Company] Weekly Plan’, ‘Q4 Updates for [Company]’. Go through your own Inbox. What’s the latest email you got from your boss?
CTA: No ‘jumping on a call’, no ‘visiting a website’, no ‘taking a look’. End your email with a question they could answer quickly. Opinion, advice, thoughts related to a pain point that you could potentially solve. ‘What’s the most difficult thing about setting up ads?’
Personal P.S.: It shows you did your homework. Mention something specific about them or their company to make the email feel tailored and genuine. ‘P.S. Loved your recent blog post on organic conversions. Really insightful!’
Here’s a sunny bonus!
For any campaign of $1,000 or more, you set up on DOT Ads, we're giving you an extra $100 - just for the season.
We speak and record conversations with CEOs, Founders, and Marketers in Web3.
We dive into top brands’ techniques and valuable strategies. From the very best in the space.
This week, we highlight Ioana's interview with Tom Phipps (Senior Marketing Manager at Blockchain.com).
Key Takeaways
UX: Figuring out why people aren’t into crypto yet and making it easier for them to start.
Getting New Users: Making crypto feel like a natural next step from modern fintech. Scaling in a way that makes crypto the next evolution in finance.
Adapting to the Market: Adjusting plans weekly based on what users think and market changes. Introducing a polling feature for feedback, creating content, and keeping users engaged.
Marketing Tips: Spend wisely and track what works. Keep checking if your marketing strategies are effective and be ready to switch things up.
Something Fun
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Cheers,
DOT Team
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