Q2 Hype & Hacks
Ready for Q2? Meme tokens surely are!
Trading these tokens has shot up to record levels on decentralized exchanges.
In March, DEXes had their busiest month ever, thanks to all the trading happening with meme tokens. $261 billion worth of tokens!
Even Vitalik says he’d rather “swim with this current rather than against it.”
So, even though these tokens might seem anything but serious with their dog themes or playful names, they're actually pulling in some considerable trading action.
Are they worth the hype? Let us know in the poll at the end of the newsletter!
What's on the table for today:
Two Marketing Hacks
We interviewed the VP of Growth at Kraken
Boost Your Brand
Community Spotlight
Let’s dive in!
#1 - $25k from less than 2k subscribers 🔥
Quality over quantity, right? What else can you do to better monetize your newsletter?
Offer high-dollar products and services to the best subscribers.
Provide valuable free content with the option to purchase courses, coaching, and services.
Aim for 100 active paid members.
#2 - LinkedIn Boost 💥
If you’re looking to boost audience size and engagement rates on LinkedIn, consider this experiment. For one week post PDF carousels daily.
Keep in mind:
Focus on clear messaging and simple designs.
Experiment with different types of slides, such as mixing images, text, and infographics, to discover what resonates most with your audience.
Use strong hooks, specific to your target audience’s needs.
Encourage conversations by asking open-ended questions (How do you think these insights apply to your industry? Have you encountered similar challenges?).
Track your results and adjust.
We speak and record conversations with CEOs, Founders, and Marketers in Web3.
We dive into top brands’ techniques and valuable strategies. From the very best in the space.
This week, we had a chat with Matthew Howells-Barby, VP of Growth at Kraken.
We're excited to share his thoughts including…
🏎️ WHY Kraken sponsors the Williams FORMULA 1 team
🏢 The HUGE opportunity for growth in the RETAIL segment
🚨 The RISKS of growth, and Gary from the SEC
🤔 MEASURING outcomes and staying nimble
Newsletters can drive better-quality conversions than social media.
Get your brand featured in front of highly curated audiences!
Get seen by the right people.
Drive more traffic to your website.
Maximize click rates.
Community Spotlight is where we share some great work from the web3 space & the DOT community.
This week, we’re featuring Centrifuge.
Centrifuge has been building, growing, and leading the real-world asset category since 2017.
Notable firsts include minting MakerDAO’s first real-world asset, structuring the first on-chain securitization, launching the RWA Market with Aave, and bringing the first credit fund’s operations on-chain with BlockTower.
Centrifuge provides both the infrastructure and ecosystem to tokenize, manage, and invest in a complete, diversified portfolio of real-world assets.
Centrifuge is growing fast and looking to hire people passionate about building for the intersection of traditional and decentralized finance.
Cheers,
DOT Team
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