LOVE X, HATE Discord! Says CEO of Lunar Strategy

Host: Nick Price (Co-Founder @ DOT)

Feb 21, 2024

Hosted by Nick Price (Co-Founder @ DOT Ads) and joined by Tim Haldorsson (CEO @ Lunar Strategy) - lunarstrategy.com

LOVE X, HATE Discord! Words from the CEO of influential Crypto Marketing Agency Lunar Strategy.

But why?

We sat down with Tim to find out. We also learned what influenced Tim to buy his first Solana phone.

📖 Read the Interview

[00:00:00] Tim Haldorsson: No, I hate Discord. I am not a fan. It's too much of the game gamer vibe. I'm in a lot of Discord servers, but it drives me a little bit crazy.

[00:00:19] Nick Price: I read your article on Block Works, I got, you know, the title, it was Crypto Without X: Consider It Dead. Great title, I mean, strong words, right? I mean, X, Twitter, it has a lot of critics, especially the Elon Musk era of Twitter and X.

[00:00:35] Nick Price: It's got a lot of critics. You're a massive fan. Why are you a fan of X to this extent, especially when it comes to crypto marketing? And what do you think X offers that other platforms, facebook, Instagram, LinkedIn, don't offer?

[00:00:48] Tim Haldorsson: If I see a tweet, sometimes I can make an investment or like I bought like a Solana phone, the Solana Mobile based on one tweet that I saw from a friend I trust. So it has that power as well where you can curate your experience and then you can get all that´s within that part. And there's a lot of purchasing power based that is backing good ideas. So like a good tweet can generate thousands or hundreds of thousands in investments for a project because it has maybe been well thought out or it has been curated and you have also curated in multiple different ways. I think that's what makes it so powerful.

[00:01:27] Breaking news are happening on Twitter. And then on Insta, let's say for example, ETF was approved. It breaks on Twitter within seconds, maybe within 10 seconds of it being live, it's out there. 24 hours later, I see it on my Instagram feed from like Bloomberg from those 24 hours later.

[00:01:46] Nick Price: Twitter's great for community building. We all know that the communities are there, especially digital natives. I would assume you would agree when you say that discord is also relevant.

[00:01:56] Tim Haldorsson: No, I hate Discord. I am not a fan. It's too much of the game gamer vibe. I'm in a lot of Discord servers, but it drives me a little bit crazy.

[00:02:08] Nick Price: I guess if you are a Web3 gaming company, for example, there could be some enhanced value to be there.

[00:02:14] Tim Haldorsson: Hundred percent, for gaming is very powerful. And I know a lot of people in our team are very active on Discord.

[00:02:20] Tim Haldorsson: We get a lot of data, some from competitors. Maybe we get their last 500 tweets. We often go into their discord and telegram and actually get a lot of that information as well so we understand like, what are the key concerns within your competitors' communities? What are the key good points? So that part we go into the competitor research where we dive into all of the competitors and understand like: what's working well for them? What's their community talking about? And then we set up like monitoring so that we can kind of have it understand like what's going on within your niche. And then we get to work.

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