Hook Them 👀
Hi! 👋🏽
Today we’re covering:
Two Marketing Hacks
The Interview with the CEO of Tweed
Content Strategy Boost
Community Spotlight
Let’s dive in! 🏊🏽
#1 - Keep Them Scrolling 📱
How do you make users scroll down your page?
Test longer pages, as they often perform better than shorter ones. Address in your copy all customer questions as you would in a face-to-face interaction.
Identify the "fold" on your webpage (the point where users must start scrolling).
Make sure your page doesn't have empty spaces or horizontal bands/lines that may look like the end of content.
Use arrows (or other visual) cues to show that more content is below.
Tell users what benefits they’ll get from scrolling further, like special offers or additional information.
Include sticky calls-to-action as users scroll to prompt engagement at any point.
Remember to continually test and optimize your page based on user behavior!
#2 - Hooks Cheatsheet
You can write the best post. But if your hook is not good enough to stop people from scrolling, it’s all for nothing (almost).
Here’s a cheatsheet from Neal O’Grady.
Learn more on how to write them here.
We speak and record conversations with CEOs, Founders, and Marketers in Web3.
We dive into top brands’ techniques and valuable strategies. From the very best in the space.
This week, we highlight Ioana's interview with Michelle Letzer (CEO at Tweed).
Key Takeaways
Taking it Slow: in tough times, listen to the market instead of rushing
Staying Close to Customers: keep in touch with them to understand their needs. Involve the whole team, including engineers, in helping your clients.
The Personal Element: Events and conferences are super important for networking, but also for marketing in web3.
Marketing to Developers: share useful content like blogs and tutorials.
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Community Spotlight is where we share some great work from the web3 space & the DOT community.
This week we’re introducing MetaLottery.
MetaLottery.win is an innovative platform that uses blockchain to revolutionize traditional lotteries.
With MetaLottery, you've got transparent, tamper-proof draws thanks to smart contracts. It's all about boosting trust and security.
Their platform is a great example of how blockchain can bring new levels of integrity to the lottery industry!
Something Fun
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Cheers,
DOT Team
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