Hey, check out what we said about you!
3 Marketing Hacks and Smol in the Spotlight
Ever heard of “ego bait”?
Why should you rewrite your landing page as a letter?
How do you use powerful language in your openers?
That’s what’s on the table for today!
Three Marketing Hacks
One Community Spotlight
We keep it short. Let’s go!
#1 - Link Building ‘Bait’ 😳
Basically, you mention a person or brand in your content, then send them a heads-up - "Hey, check out what we said about you!". It's called "ego bait" because it strokes their ego, a bit. :)
Let's say you're writing a blog post about the top crypto to watch in 2024. You mention a new DeFi platform, and then you reach out to let them know you've featured them. “Maybe you can share it on your socials, or add the link on your own blog”.
Making connections and getting backlinks.
#2 - Your Landing Page? A Letter 💌
You read that right. If you go on your landing page, is the copy difficult to read? Does it sound too formal, or too stiff?
Well, it shouldn’t. It should sound exactly as you’d speak. Like you are talking directly to your customer.
So imagine you’re writing them a letter. Be natural. And don’t highlight the benefits of your products, but rather how you solve the customer’s problem.
Ready to rewrite?
#3 - Strong Opener 💪
A great social media post needs one thing. A strong opener. The only way to stop people in their scrolls.
You can do that by using powerful language. Inspired by Justin Welsh:
Instead of writing "I quit my job" - "I escaped the rat race."
Instead of writing "Companies could onboard employees better" - "Most companies suck at onboarding."
Instead of writing "Many Twitter users think LinkedIn is useless" - "Twitter hates LinkedIn."
Community Spotlight is where we share some great work from the web3 space & the DOT community.
For this week’s edition, the spotlight is on Smol.
Smol started life as a roster of dApps designed to make common crypto tasks easier. Whether it’s sending tokens to multiple addresses in one tx with Disperse, or migrating all your tokens from one wallet to another, Smol was born from a desire to make ‘blockchain chores’ simpler and painless.
With the launch of Smol v2, these dApps have undergone an extensive UI facelift and much-needed UX full-body sculpting.
At the heart of Smol v2 is the ‘stored locally’ address book designed to save users time and protect them from common address spoofing scams. This address book powers the Smol hub, where the magic happens, from simple token sends to full-on disbursements.
Stay tuned for more Smol dApps launching in the coming months! Like Smol Earn, designed to be the most user-friendly way to access DeFi yields.
Something Fun
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Cheers,
DOT Team
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