FAQ: DOT Ads for Crypto Marketers and Founders
The most common queries & ways to navigate them
Thinking about advertising your crypto business but still have questions?
No worries, let's dive into the most common queries to set you up for growth!
✓ What is DOT Ads?
DOT Ads is a self-serve ad platform with a Google Ads-like experience. It is designed for marketers and founders in Crypto, Web3, & AI. You can get your ads in front of relevant Web3 & Crypto audiences, effortlessly with features such as cookie-free interest targeting and AI-powered creative experiments.
✓ What's the minimum campaign top-up?
150$.
✓ What are the payment options?
DOT values flexibility, offering a range of payment options to suit your preferences.
The fastest options: credit or debit cards. Fast: crypto like BTC, USDT, USDC, or ETH. Other options: Payoneer or bank transfers.
To add account credit via Payoneer or bank transfer, please email us at hello@dotaudiences.com (Subject: Account top-up).
Include a) Your account email, b) Your required amount in USD, and c) Your preferred payment method. We will send you an invoice including payment instructions!
✓ How should I decide my budget?
Deciding on a budget might be a daunting task.
A too-small budget might limit your reach and give competitors the upper hand. It may also restrict your ability to A/B test effectively, leading to low conversion rates and ROI. On the other hand, overspending without a solid strategy could drain resources.
Aim for a sweet spot that allows for competitive bidding, sufficient exposure, and effective targeting.
✓ What's the difference between daily budget vs. total budget?
A daily budget caps your daily spending. A campaign will never spend more than this amount per day.
A total budget is an overall amount you're willing to spend for the campaign's lifetime. Once the campaign budget is reached, the campaign will automatically pause (even if the daily budget has not yet been exhausted for that day).
Both “Daily Budget” and “Total Budget” can be found within the Budget tab of Campaign Settings.
✓ Can I top-up with crypto?
Of course! You can use any wallet and don’t need a crypto.com account.
Supported cryptos: BTC, USDT (ERC20), USDC (ERC20), ETH (ERC20).
✓ How can I top-up with crypto?
1. Select an amount here and click “Add to basket”.
2. Checkout with Crypto.com Pay.
3. Credit will be added to your DOT Ads account within 1 hour (Monday - Friday 9 am GMT to 7 pm GMT), and within 24 hours outside of these times.
✓ What are the targeting options?
DOT offers both basic and advanced targeting options to optimize campaign performance.
The basic targeting options available are:
Geo by Region
Geo-target ad placements by region. e.g. Selecting the region 'America - Northern' will include Canada, the USA, and Greenland. Ads will only show to users in these regions.
Tip: Select regions to include several countries from wider geographic areas easily.
Geo by Country
Geo-target ad placements by country. e.g. Selecting the USA will ensure ads only show to users located within the USA.
Tip: If your service performs best in certain jurisdictions or is not allowed in others, easily manage these requirements via country targeting. A/B testing is also possible with this granular option.
Objectives
An objective is the ideal campaign outcome, e.g. App Installs, or Email Leads.
Tip: Objectives such as Brand Awareness are designed to offer maximum on-page 'Visibility'.
For other objectives such as Sales, and App Promotion, focus on CTR optimization to ensure relevant users are engaging with your ads.
Interests
Interests allow you to contextually target ads by page content.
See the question below for more details!
The advanced targeting options available are:
Device Targeting
Update device and OS targeting options.
Tip: App Install campaigns would best exclude desktop users.
Frequency Cap
Limit the number of times your ads can appear to the same person.
Tip: By default frequency capping is applied to optimize the efficiency of campaigns. A lower frequency cap helps to spread the budget efficiently between potentially interested users. A higher cap offers the potential for higher ad visibility and brand awareness.
✓ What is targeting by interests?
'Interests' could also be called 'Contextual Targeting'
Contextual targeting is a type of advertising that matches ads with the page's context (or theme). This helps to ensure that ads are relevant to the viewer's interests and increase the likelihood of engagement.
For example: NFT projects may wish to promote their campaigns to users who are reading about NFT-related content. This is made possible with Interests.
DOT offers 10 Interest Categories.
A/B Testing Interests: Often running several campaigns targeting 2 or more Interest categories can yield performance enhancements over time.
To find Interests, go to 'New Campaign' > '+ New Campaign' > 'Targeting'.
✓ How do I find my campaign analytics?
To view your campaign analytics visit the Campaigns Page. For your chosen campaign, click the 'Chart' button within the 'Action' column.
✓ How often does analytics update?
Analytics data updates every 1-2 hours.
✓ How can I set up my first campaign?
Go to our complete guide.
✓ Why has my campaign been rejected?
Campaigns can be rejected for several reasons including:
Not meeting DOT's Advertising Guidelines
Not meeting the requirements of DOT's Terms of Service
Unsuitable (NSFW) Creative Banner content
Unsuitable Destination URLs
If you believe we have made a mistake, please email us at hello@dotaudiences.com (Subject line: campaign approval), including Your Account Email Address, Campaign Name, and Reason for Review.
✓ What's the reward benefits scheme?
Every dollar you spend with DOT Ads contributes towards great free benefits. DOT offers 6 tiers of rewards. Rewards include free ad credit, sponsored articles, industry newsletter sponsorships, and more!
Here are the Tiers & Minimum Spend for each.
To Claim Your Rewards, send us an email to hello@dotaudiences.com (Subject line: Claim Rewards + Your Account Email Address). Mention the tier level that you’ve reached and the rewards you’d like to claim.
A DOT team member will be in touch within 1-3 business days to organize the delivery of your rewards.
Wrapping up
Jumping into DOT Ads? Hopefully, you're set for a smooth ride!
If you still have questions, reach out by email (hello@dotaudiences.com) or on Telegram.
⚡️ For those new here, you might be curious to know what’s DOT?
DOT Ads: The crypto ad network with a Google Ads-like experience. Discover our self-serve ad platform and get your ads on 300+ crypto sites.
DOT Marketplace: The Amazon of Crypto PR. Get sponsored articles & press releases from top sites like BSC News & Benzinga to amplify your brand.