DOT x Wild Casino Case Study
Objective
Wild Casino is an online casino platform focused on real-money gameplay, fast payouts, and crypto-friendly transactions.
The goal was simple:
Attract users who deposit.
The Challenge
The US iGaming market is highly competitive.
At this stage, the main challenges were:
High cost of traffic
Low-quality leads
Leads not converting into deposits
Execution Strategy
Instead of scaling fast, we focused on structure.
We built the system to understand:
Which creatives bring real players
Which audiences convert
Which funnel drives deposits
The goal wasn’t volume for volume’s sake.
The goal was clarity.
A Fair Test
We compared a PWA-first funnel using TrafficPopcorn + Meta Ads for iGaming with a regular Meta Ads funnel.
PWA & PreLander Funnel using TrafficPopcorn:
Gamified pre-lander experience to engage users
App Install page with reviews & ‘trust’ building elements including ‘reviews’ and ‘star ratings’
PWA app installed to device with a native-like experience
Finally users reach the casino offer within the native-like app window
Push notifications for re-engagement, timed by trigger ‘events’
Meta Traffic for iGaming:
Meta Ads (iOS + Android split)
Intensive creative testing
Algorithm-led targeting
Optimization:
Continuous creative replacement. Iterate the best. Scrap the worst.
Push notifications for re-engagement
1 Hour after Install
1 Day after Install
1 Hour after Registration
1 Day after Registration
High Level Results
400+ FTDs
5000+ leads
Additional Results
Avg CPL: $4.9 (target was $40)
Avg CPA: $67 (target was $200)
Best CPA: $31
CTR: 8–13%
PWA Performance
700+ installs
51% install → registration
17% CTR average Push Notification
What Made the Difference
PWA vs No PWA
We tested the PWA funnel vs Direct to landing page
With identical:
Budget
Lead volume
Result: PWA flows generated ~40% more FTDs
Why it worked
Users:
Were “warmed up” by engaging pre-landers
Had their barriers lowered with ‘Social Proof’ via app store pages
Were retargeted with Push Notifications
So when they reached the offer → they were more likely to deposit
Simple takeaway
Identical traffic + Similar lead volume → More deposits
Key Insights
1. CPL is less important than CPA
PWA’s lower CPA
2. PWA’s build intent
Increasing purchase intent before the offer
3. Creatives drive everything
Better engagement → better Meta delivery → Lower costs
By combining:
PWA funnels
Strong creatives
Structured testing
We transformed a traffic source from an ‘average’ performer, to one significantly outperforming industry benchmarks.
Final Takeaway
You don’t need more traffic.
You need a smarter funnel.
Want to replicate this strategy?
Use TrafficPopcorn
To create instant app experiences and mini games to transform any traffic source into an FTD engine, visit TrafficPopcorn
Use Meta Ads for iGaming
Access the power of Instagram and Facebook Ads, including retargeting, lookalike audiences, enhanced by our powerful 1st party conversion data, visit Meta for iGaming
