Crypto PR: A Complete Guide for 2024
Discover top PR strategies for organic growth in 2024
Organic Growth
99% of marketers are using the wrong playbook. Any strategy including the word ‘bulk’ is unlikely to work in 2024. Bulk email to name the obvious is just plain old fashioned.
The playbook for 2024 can be summarized as ‘organic’. Any activity geared towards users finding your brand more ‘naturally’, ie: via the content they read online, or through the ‘grapevine’. That said, organic doesn’t mean ‘let’s sit back and wait’, actually quite the opposite.
In this article, we run you through some top PR strategies to drive organic growth.
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Press Releases vs Sponsored Articles
You know, when something BIG happens, such as a new product launch, a new feature, partnership, or event? That’s optimal timing to share a press release.
A sponsored article is a little different. It's when you pay to have an article written about your brand, but it's more subtle. It's like slipping a little ad into a story without being too obvious about it. So, press releases are loud and clear, while sponsored articles are more like a friendly whisper.
How To Write
Writing a press release is like telling everyone about something important happening with your company. You have to keep it short and sweet, like a quick news flash. Start with a catchy headline, then dive straight into the important stuff, like what's happening and why it's relevant. Keep it clear and to the point, like ‘you're chatting with a really busy friend’.
Tips:
Start with a catchy headline that grabs attention.
Keep it short and to the point.
Include the most important information first, like who, what, when, where, and why.
Use quotes from important people in your company to add credibility.
Make sure to proofread carefully for any errors.
Distribute your press release to relevant media outlets - scroll down for suggestions!
Now, writing a sponsored article is a bit more sneaky, but in a good way. It's like telling a story, but you get to slip in a little mention of your company or product without being too obvious. Think of it like writing an article for a magazine, but you get to subtly promote your stuff along the way.
Tips:
Understand the publication's audience and tone before you start writing.
Weave your promotional message subtly throughout the article, like it's part of the story.
Focus on providing valuable and engaging content that readers will enjoy.
Include visuals like images or infographics to make your article more appealing.
Don't forget to disclose that the article is sponsored content to maintain transparency.
Collaborate with the publication's editors to ensure your article fits with their style and format.
Tools To Use
Here are some AI tools that can help you nail press releases and sponsored articles:
Quillbot
What it does: It can rephrase, summarize, and expand text, and it even integrates with Chrome and Microsoft Word. It fine-tunes your writing style, tone, and vocabulary to make sure your content is spot-on and grabs attention.
Cost: You can use it for free, but if you want more features, plans start at just $4.17 a month.
Link: Quillbot
Copy.ai
What it does: It can create blog posts, articles, headlines – you name it – all thanks to some smart AI. An easy way to create content that grabs attention and keeps readers hooked.
Cost: There's a free plan, or you can go for the Pro plan at $49 a month.
Link: Copy.ai
Jasper AI
What it does: It creates content that sounds natural and human-like, with loads of templates and features to choose from.
Cost: Plans start at $49 a month.
Link: Jasper AI
Writesonic
What it does: This one's your go-to for writing – short or long, it's got you covered. Plus, it's user-friendly and lets you tweak the quality of your output.
Cost: You can start with a free plan or upgrade to the Small Team plan for $15 a month.
Link: Writesonic
CopySmith
What it does: It comes with loads of templates for different types of content needs. CopySmith knows how to grab attention with its persuasive headlines and sales copy, making your content stand out from the crowd.
Cost: Get started with the Starter package for just $19 a month.
Link: CopySmith
Disclaimer!
Just a quick heads up: even though these AI tools are super handy, don't forget to give your content a human touch. You want to avoid sounding too robotic, like all the other automated stuff out there. So, always take a moment to review and tweak your writing, making sure it feels genuine and relatable.
Where To Get Them: DOT Marketplace
Your stop for content, free of agency fees
DOT Marketplace is the ultimate one-stop shop for all your content needs.
The best part? It’s like a PR agency but without the agency fees!
We offer everything: from press releases to sponsored articles, banner ads, custom ads, social media posts, and even newsletters. It’s the Amazon of Crypto and Web3 Marketing.
Browse content from top media companies, such as Cryptopolitan, CryptoGlobe, Benzinga, BSC News, ForexLive and more! If you don’t have time to write the content, there are options where their editorial teams could do it for you.
Your Goals, Your Content
It’s important to tailor your content to your marketing goals.
Here are some examples and options you can choose from:
Increase brand visibility and awareness
Improve search engine rankings
Generate leads and increase brand authority
Boost your social media presence
Wrapping Up
Content is king, we know that. And one more thing - it's not just what you say, but how you say it!
Use AI wisely and discover hundreds of content options and packages on the DOT Marketplace. We’re here to help you create your best content so far!
⚡️ For those new here, you might be curious to know what’s DOT?
DOT Ads: The crypto ad network with a Google Ads-like experience. Discover our self-serve ad platform and get your ads on 300+ crypto sites.
DOT Marketplace: The Amazon of Crypto PR. Get sponsored articles & press releases from top sites like BSC News & Benzinga to amplify your brand.
