Case Study: Zaddy Coin
Massive Engagement with Zaddy Coin's PreSale Campaign
Overview
Zaddy is a crypto project launching a token presale.
The goal was simple: generate qualified traffic and convert it into real wallet connections and purchases — without wasting budget on vanity metrics.
This was an early-stage campaign, which means data quality and testing discipline were critical.
The Challenge
The presale phase is one of the hardest moments for paid acquisition:
Low brand trust
Cold audiences
High risk of misleading performance metrics
Limited historical data
Many campaigns at this stage optimize for clicks.
We optimized for actual buying behavior.
Execution Strategy
Instead of scaling immediately, we focused on controlled testing.
Our approach was simple:
Test properly
Identify what works
Scale
We built a clear testing structure to understand:
Which audiences engage seriously
Which creatives attract buyers
Which messaging builds trust
The goal wasn’t volume.
The goal was signal clarity.
What We Tested
We tested multiple combinations of:
Audience segments
Creative angles
Messaging formats
Funnel positioning
Rather than increasing spend too early, we refined performance signals first.
This allowed us to remove weak variables and double down on what actually converted.
Results
Despite operating under conservative testing conditions, performance was consistent and repeatable.
• 1,000+ wallet connections
• 200+ confirmed purchases
• 150,000+ targeted impressions
• 5,900+ clicks
• CTR peaking at 5.1%
• Average CPC between $0.36–$0.62
Most importantly:
Conversions were real and measurable.
It was traffic that converted.
Why This Matters
These results were achieved during the presale stage. Typically one of the most difficult phases for paid acquisition.
That gives strong confidence in scalability once the project moves beyond early funding.
The campaign proved that with structured testing and disciplined execution, crypto acquisition can be predictable and profitable.
Key Takeaways
Simplicity beats complexity
Testing beats guessing
Signal clarity beats early scaling
DOT focuses on performance that translates into revenue. See our products here.
