Tin Huzek Kitan | Performance Marketing Lead | Solflare
"Simply great! The DOT team is super responsive and results driven"
With 3 million+ active users, Solflare wallet is the all-access pass to the Solana ecosystem. It offers a secure way to trade coins, stake SOL, securely protect your assets, and explore Solana-based apps.
The Challenges
Tin Huzek Kitan | Performance Marketing Lead | Solflare
“We initially had challenges accessing relevant networks and audiences, which prompted us to reach out to DOT. Our main goal has been user acquisition for our re-launched app, as well as attributing results for efficient spend”
The Solutions
With over 3 million active users and $8.5B in assets managed, Solflare is one of the most trusted wallets in the Solana ecosystem—ranked the #2 most-used Solana wallet globally.
As Solflare pushed to expand its footprint and drive new app installs, they partnered with DOT to overcome major paid media challenges and scale efficiently.
Mission
Solflare’s team had clear KPIs:
Grow their app install base
Drive brand awareness in Tier 1 crypto markets
Deliver cost efficiency: with CPI & CPC being the key metrics.
Roadblocks
Despite a solid brand and loyal base, scaling installs came with friction:
Ad restrictions across Google & Meta throttled traditional reach
Attribution was murky, making performance insights unreliable
No prior marketing campaigns at scale
Strategy
DOT implemented a multi-layered growth strategy using its crypto-native media engine:
Precision Targeting: Custom-built audiences of Solana-interested users across major networks
On-Page PixelRetargeting: Re-engage warm visitors
LookalikeExpansion: Using conversion data to find high-intent new users
Full-Funnel Attribution: Identifying the drivers of campaign performance
Results Seen
👉 15,000+ Installs during the first 30 days alone
👉 <$3 per install (CPI) across tier 1 markets on iOS
👉 >100 ad variations tested across core markets
Tin Huzek Kitan | Performance Marketing Lead | Solflare
"With DOT we achieve our KPI goals, whats more the team is super responsive. Simply great.”
Want the same for your web3 business?
👇 Click the button below to connect with a DOT representative.
