Case Study: Polywin
Polywin grew their user base with DOT. Learn how!
“If you're in the crypto gambling business and want to upgrade your game with web3 advertising, DOT's your go-to.”
Ariel Dahan, Head of Marketing
Polywin stands at the forefront of the crypto gambling industry, offering an immersive online experience.
Polywin is a decentralized, Play2Earn game that operates on the Polygon blockchain. With them, there's no need for registrations or deposits. Simply play, earn, and have your winnings sent directly to your wallet.
Their platform combines cutting-edge blockchain technology with an extensive range of gaming options, catering to a web3 audience.
However, despite their innovative approach, Polywin faced some obstacles in user acquisition and digital outreach.
The Challenges
Google Ad Restrictions: Navigating the complex landscape of digital advertising is daunting, especially with stringent restrictions on crypto-related content.
Reaching Web3 Audience at Scale: Targeting and engaging a niche audience in the expansive and diverse web3 ecosystem.
Acquiring New Users: Establishing a sustainable and effective strategy for consistent user growth.
The Solutions
Retargeted Gambling Audience: Utilizing DOT's extensive network and data analytics, we focused on audiences with a proven interest in gambling, particularly in the crypto domain.
Optimization & A/B Testing: Continuous refinement of ad campaigns through rigorous A/B testing, ensuring the most effective strategies are employed.
Leveraging DOT's Expertise in Web3 Advertising: Our understanding of the web3 space enabled us to navigate ad restrictions effectively while reaching the desired audience.
The Results
Consistent User Growth: An average of 97 new users per week, marking a substantial increase in Polywin's user base.
Cost-Effective Campaigns: Achieved an average Cost Per Click (CPC) of $0.29, demonstrating efficient use of ad spend.
Targeted Audience Reach: Successfully penetrated the niche web3 audience, aligning with Polywin's strategic goals.
“They're super responsive, super friendly, and all about getting you the results you need."
Ariel Dahan, Head of Marketing
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