Case Study: LockMeta
An Innovative Crypto News Publisher
Our website has many advertising collaborations, but DOT is outstanding among our partners.
Nathen Shao, Head of Advertising
LockMeta is an innovative crypto news website. They provide 24/7 crypto short news, the latest updates on NFTs and the Metaverse, and easy-to-read crypto guides, mainly for their Asian audiences.
LockMeta editorial teams also cover key stories relating to Blockchain, Bitcoin, Altcoins, ICOs, and more.
LockMeta approached DOT seeking ad high fill rates on their website to ensure sustainable revenue growth. Even though they previously established advertising partnerships, they were disappointed with the results.
They were looking for efficient ad technologies to generate a significant growth of revenue, whilst delivering the best possible user experience. Using DOT’s Fusion technology (including both programmatic and direct advertising), LockMeta achieved 2X revenue in 3 months!
The Challenges
“With DOT, LockMeta achieved incredible revenue growth and high fill-rates. We also received quality support throughout the entire process!”
The Solutions
Results Seen
+107% Revenue Growth
300% More Ad Impressions
“It is great that we can see very detailed data in our dashboard. This has helped us monitor results at all times. The DOT team responded promptly and have actively solved any inquiry along the way. We work very well together!“
"Within 3 months, DOT became our #1 monetisation partner!"
Nathen Shao, Head of Advertising