Case Study: Konis Technology Group
A media group featuring crypto websites
"DOT is our trust-worthy partner that supported our growth even through the bear market!"
Nathen Shao, Head of Advertising
Konis Technology Co. is a media portfolio of crypto and blockchain industry-related websites such as Webscrypto, CryptoIcoAir, and Cryptotypist. Their editorial team brings the latest crypto news to enthusiasts around the world, including topics such as NFT, Metaverse, and Airdrop Events.
Konis Technology Group (including WebsCrypto, CryptoIcoAir, and Cryptotypist) wanted to expand their reach. They sought to change their strategy and transition towards a Tier 1 traffic focus. They approached DOT seeking effective ad technologies that would allow them to grow their revenue and enlarge their audiences in this geo.
Using DOT’s Fusion formula (including both programmatic and direct advertising), Konis Technology Group doubled their traffic (for WebsCrypto), achieved 2X revenue, and high fill rates!
The Challenges
“With DOT, we quickly started to expand towards Tier 1 traffic. We were able to achieve fantastic revenue growth and high fill-rates. What’s more, we had the DOT team to support us throughout the entire process!”
The Solutions
Results Seen
+112% Revenue Growth
+257% More Ad Impressions
“We wanted to improve our strategy and move towards Tier 1 traffic. DOT was extremely helpful to us in reaching our goals, and we’re happy to be expanding within Australian and American markets.”
"DOT became our #1 monetisation partner, in only 3 months!"
Nathen Shao, Head of Advertising