Case Study: BC Game Crypto Casino

BC Game significantly increased first time deposit (FTD) volumes with DOT. Learn how!

Oct 12, 2023

“DOT has offered us a rapid way to grow registrations and first time deposits (FTD) within our target markets. FTD is our marketing north star!”

Jessica Van Lier - Marketing - BC Game.

BC Game are one of the largest crypto casino providers globally - and have been in operation since 2017. They offer a huge variety of gaming options and stand at the forefront of gaming experiences within crypto and web3.

However, despite their innovative approach, BC Game faced some obstacles in user acquisition. Their north star was First Time Deposits, ie: beyond registrations, whilst maintaining a positive ROI on marketing spend.

Their target markets included users aged 18 to 35 across key crypto geo’s, interested in gaming, gambling, sports, and crypto aware - a niche not sufficiently catered for by existing marketing solutions.

The Challenges

Google Ad Restrictions: Navigating the complex landscape of digital advertising is daunting, especially with stringent restrictions on crypto-related content.
Reaching Web3 Audience at Scale: Targeting and engaging a niche audience in the expansive and diverse web3 ecosystem.
Acquiring New Users: Establishing a sustainable and effective strategy for consistent user growth.
First Time Deposits: Converting free registrations into paying customers was a challenge.

The Solutions

Retargeted Gambling Audience: Utilizing DOT's extensive network and data analytics, we focused on audiences with a proven interest in gambling, particularly in the crypto domain.
Optimization & A/B Testing: Continuous refinement of ad campaigns through rigorous A/B testing, ensuring the most effective strategies are employed.
Leveraging DOT's Expertise in Web3 Advertising: Our understanding of the web3 space enabled us to navigate ad restrictions effectively while reaching the desired audience.

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The Results

First Time Deposits: An average conversion to FTD rate 2X better than their existing advertising options.
Cost-Effective Campaigns: Achieved an average Cost Per Click (CPC) of $0.27, demonstrating efficient use of ad spend.
Targeted Audience Reach: Successfully penetrated the niche web3 audience, aligning with BC Game’s geographic goals.

“DOT have provided us with the strategic guidance and support we need to run campaigns effectively."